Most people are intimidated when trying to elevate the businesses’ presence online. Here you will find six easy steps for ranking your business as high as possible on Google Maps.
Go ahead and install the GMB Everywhere chrome extension.
This is an excellent tool for auditing your own business and conducting competitor analysis.
Whitespark comes out with a list every year to help businesses like yours rank higher on Google Maps Local Pack/Finder.
In their most recent report you’ll find some of the top factors contributing towards your ranking:
Take some of these rankings with a grain-of-salt. While the expert community contributed to these results it is important, however, that you find a style that works for you. Don’t neglect the top selections!
Go here to modify or create your Google Business Profile.
You’ll notice Google Business has put a lot of effort recently into delivering to business owners some great features for improving their listing. You can now use your business profile to interact and communicate with your customers in a variety of ways. Make sure that you have reviewed some of the most recent great features before continuing.
Choose A Great Business Category
Use GMB Everywhere to help select a primary business category that is most suitable for your business.
You’ll notice the extension provides some Google Business Profile Categories as well as some “suggested subcategories”. Do a few general searches in Google Maps and the GMB Everywhere Extension will provide some information on best categories to choose.
Choose A Detailed Business Name
Sometimes a great business name is not enough to rank very highly on Google Maps Local Pack/Finder. Adding a hyphenated keyword can do wonders when considering your “searchability”.
Notice how Joe Lopez Law added “Austin Car Accident Lawyer” to his business title.
Consider adding a hyphenated information to your Google Business Profile Name if it suits your situation. Ex: “Lorem Ipsum – Lorem Ipsum”
Provide Up-to-Date Business & Contact Information
Review all your business information including name, phone number, email address and any other contact information that may be important. Make sure that you are consistent stylistically everywhere you enter the information.
Write A Compelling Business Description
This is an important step that provides you an opportunity to provide some keywords and metadata that you are trying to convey. There are a number of helpful online tools (ChapGPT and others) that will help you sculpt out this description. Spend some time on it – cross-reference with competitors using GMP Everywhere, and nail down a 20-50 word synopsis of what your business will do successfully for your customers.
Upload High Quality Interior AND Exterior Images of your Business and Personnel if required
While it does not fall on the top list of factors from Whitespark, providing a custom look to your Google Business Profile is imperative for standing out from the crowd in 2024 and ranking towards the top!
While hiring a professional photographer is not always necessary do what feels right for your business.
Make your copy consistent across all platforms
While updating information on Google Business Platform is our first concern, keeping synchronicity across all platforms will help you organically grow within Google’s Rankings. Make sure you use similar language on your website, Google Business Profile, and Social Media Profiles.
Garnering positive reviews is a crucial part of ranking highly on Google Maps Local Pack/Finder. Delivering a high quality service on time will help, but don’t be afraid to ask you customers for a positive review.
You can generate a quick-link for leaving a review on the Google Business Platform.
Create a QR code that links directly to the review link or send your customer a custom message that includes the link.
Send a message requesting a review!
Subject: Your Feedback Matters to Us!
Dear [Customer’s Name],
I hope this message finds you well. At [Your Business Name], we strive to provide the best possible service to our valued customers, and your satisfaction is our top priority. If you’ve had a positive experience with us, we would greatly appreciate it if you could take a moment to share your feedback.
Your insights not only help us understand what we’re doing right but also assist others in making informed decisions about choosing [Your Business Name].
Here’s a direct link to leave a review: [Insert Review Link]
Thank you so much for your time and for being a valued part of our [Your Business Name] community.
Your feedback means the world to us!
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
GMP Everywhere provides 5 free audits. Do an audit each month for the next 5 months and watch your rankings explode!
Need help? email: info@localleverage.ai
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